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THE LEGEND OF

PANTAI
NORASINGH

ตำนานพันท้ายนรสิงห์
( pan-thai-nor-a-singh )

There is a reason why our Founders - Father Somsak & Mother Suree - chose local Samut Sakhon legend "Pantainorasingh" as the symbol of our company.

When it comes to role models in the kingdom of Thailand, the story of Pantainorasingh, a Royal Boat steersman during King Sanphet VIII's reign (1703-1709), comes to mind for his selfless act of honesty and integrity. Our company follows this ethos, which is why he graces our brand emblem and has a place on every delicious item we offer.

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HONESTY & INTEGRITY

In addition to the Pantainorasingh Legend,
the following teachings passed down from our Founders
- Grandmother Suree & Grandfather Somsak Wattanaporn -
are taught and ingrained within our multi-generational family business endeavor.
ALWAYS STRIVE TO EVOLVE
Optimization is a goal
with limitless possibilities
FINE ATTENTION TO DETAILS
We do not merely "finish" -
we "complete" wholeheartedly
LIVE THE GOLDEN RULE
We treat others as we would
wish others to treat us

tRUE TO
HIS WORD

Pantainorasingh was a legendary figure from the Ayutthaya period who served as the coxswain of King Sanphet VIII's royal barge. His honesty & integrity made him famous, when an accident occurred on the royal barge he was steering during the King's fishing trip in 1704 caused damage to the boat.

According to ancient monarch law, this led to punishment by execution. Although he was granted a pardon by the King, Pantainorasingh's heroic decision to sacrifice himself to beheading in order to maintain integrity to the law made him a historical figure revered by future generations for being
"True To His Word"

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WE ARE TRUE TO OUR WORD ~ DELICIOUS!

In line with our company figurehead Pantainorasingh, we are committed to being "True To Our Word"
in upholding our promise of delivering quality,
heritage Thai taste & ultimate deliciousness
- honoring his and our Founders' legacy of
honesty & integrity.

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